Aaroni is a small silver jewellery label from Ahmedabad.
It started the way a lot of good things do: a few pieces, a phone camera, and friends asking where they could get one. Orders came by Instagram message, each one packed by hand and sent across India. That is still how most of them go out, except now there is a shop.
What we make
Fine, light, 92.5 sterling silver. Bracelets, for now. Pieces chosen to be worn on an ordinary Tuesday, not kept for an occasion. Thin chains, small motifs, stones and mother of pearl used sparingly. Nothing that needs a locker.
How we work
We keep the range short and change it often. If a piece is on the site, it is in stock. Every order ships free anywhere in India and leaves us within two working days, in a box you will not want to throw away.
A size doubt, a gift you are unsure about, a question about an order: message us on WhatsApp and a person answers. The same person who packed your last one.
The name
Aaroni is written with a flower in the middle. Look closely and it is seven small a's, turned once around. One for every day of the week you will wear it.
Ahmedabad, Gujarat.